LET’S MEET AUDIENCES
& deadlines.
Over the course of 10+ years in multiple industries, my work has spanned B2B, experiential, & entertainment marketing, serving clients like Caterpillar, Country Financial, Visa, Tilly’s, Food Network, Lifetime, & more.
While job titles have changed — copywriter, producer, creative director — the job hasn’t. It is now, and always will be, to make sure the message survives the meetings.
That’s what say it better means.
what I do.
B2B MARKETING + CREATIVE DIRECTION
CAMPAIGN INITIATIVES, NPI ROLLOUTS, & BRANDED PROMOTIONS MADE FOR ONE OF THE BIGGEST EQUIPMENT MANUFACTURING NAMES IN AN INDUSTRY THAT DOESN’T EVER F AROUND.
EXPERIENTIAL MARKETING + IMMERSIVE PRODUCTION
HIGH-PROFILE DIGITAL PRODUCTION ON A GLOBAL TRAFFIC PATTERN creating graphic, animated, & live content augmented reality experiences built to scale.
ENTERTAINMENT MARKETING + COMMERCIAL WRITER
TOO MANY ELEVENTH-HOUR BRAINSTORMS & PITCH-TO-SCRIPTS FOR TOO MANY REBRANDS & CO-BRANDS & PANDEMIC-ERA PRODUCTION WORKAROUNDS TO LIST.
*i’ll namedrop MELISSA JOAN HART, THOUGH.
what I’VE DONE.
Simantel — Associate Creative Director (2024–Present)
Lead B2B creative across visual, messaging, & strategy for clients like Caterpillar & COUNTRY Financial
Mentor writers & cross-discipline teams; pilot pitches & platforms
Simantel — Senior Copywriter (2022–2024)
Developed & wrote multi-channel campaigns across print, digital, broadcast, & web
Concepted, activated, & launched integrated creative work
JOETOWERDOTNET — Sole Proprietor (2016–2023)
Wrote, directed, or produced content for clients like Wizards of the Coast, Bethesda Games, DirecTV, Dish Network, Lifetime, The Food Network, TRVL Channel, ID Discovery
Trusted draft & pitch partner to agencies like Midnight Oil & Wee Beastie
Writeway PLLC — Executive Editor (2019–2022)
Directed editorial strategy for fiction, nonfiction, & podcast projects
Provided one-on-one coaching to established & prospective authors
Designed agent submission strategies that secured near 100% response rates
INDE — Senior Producer (2015–2021)
Created & produced AR/XR experiences for Visa, Constellation Brands, The New York Redbulls, Graceland
Directed & produced international digital green-screen shoots
Specialized in emerging tech, digital media, & virtual production
EARLIER: Independent creative consultant, producer, & writer; Writing, Film, & Theater faculty at Columbia College Chicago & University of California, Los Angeles
