Over 10+ years across B2B, experiential, and entertainment marketing, I've made things for Caterpillar, COUNTRY Financial, Visa, Tilly's, Food Network, Lifetime, and a few other names you might recognize.
The titles have changed—copywriter, producer, creative director—but the job hasn't: make good ideas better, make complicated things make sense, and make sure the message survives the meetings.
That's what say it better means.
LET’S MEET AUDIENCES & DEADLINES.
what I do.
B2B MARKETING + CREATIVE DIRECTION
BIG MACHINES. BIG BRANDS. BIG IDEAS THAT STILL HAVE TO GET THROUGH LEGAL.
Campaigns, product launches, and branded content for an industry where the stakes are high, the audiences are particular, and nobody has time for bullshit.
EXPERIENTIAL MARKETING + IMMERSIVE PRODUCTION
MAKING THINGS PEOPLE CAN ACTUALLY STEP INTO.
Immersive experiences, augmented reality, virtual production, and live content built for global audiences. Equal parts creative ambition, technical problem-solving, and figuring out how to make the impossible happen on a Tuesday.
ENTERTAINMENT MARKETING + COMMERCIAL WRITER
HOLLYWOOD DEADLINES. TELEVISION BUDGETS. OCCASIONAL CELEBRITY ENCOUNTERS.
Commercial scripts, network campaigns, branded entertainment, and enough eleventh-hour rewrites to qualify as an emergency service.
And yes, I can namedrop Melissa Joan Hart.
what I’VE DONE.
Simantel — Associate Creative Director (2024–Present)
Lead creative direction, messaging, and campaign development for B2B brands including Caterpillar and COUNTRY Financial.
Guide multidisciplinary teams from concept through execution, mentoring writers and shaping creative platforms.
Simantel — Senior Copywriter (2022–2024)
Concepted and wrote integrated campaigns across broadcast, digital, print, and social.
Developed brand messaging, product launches, and creative platforms from brief to production.
JOETOWERDOTNET — Sole Proprietor (2016–2023)
Wrote, directed, and produced content for entertainment, gaming, and consumer brands including Bethesda, Wizards of the Coast, Lifetime, and Food Network.
Partnered with agencies on campaign concepts, scripts, pitches, and production.
Writeway PLLC — Executive Editor (2019–2022)
Led editorial development across fiction, nonfiction, and podcast projects.
Coached authors and developed submission strategies for literary representation.
INDE — Senior Producer (2015–2021)
Produced immersive AR/XR experiences for Visa, Constellation Brands, the New York Red Bulls, and Graceland.
Led international productions combining emerging technology, live content, and interactive experiences.
Earlier:
Independent creative consultant, producer, and writer; Writing, Film, and Theater faculty at Columbia College Chicago and UCLA.
who i’ve helped.
